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Elli Runkles
Elli Runkles

Sales + Launch Copywriting

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Sales Page Checklist:


the 10 must-have sections to

 include on your sales page



In this free guide, you’ll get a checklist of the 10 must-have sections to include in your high-converting sales page, + explanations, tips, and steps to take before you even start writing to help you get the best results.

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    THIS IS WHAT HAPPENS WHEN YOU HAVE A SALES PAGE YO THIS IS WHAT HAPPENS WHEN YOU HAVE A SALES PAGE YOU LOVE 👇 Many online business owners tell me that they struggle to write sales copy because it feels like they have to put their “sales hat” on and show up in a totally unnatural way in order to sell their offers. They end up writing a sales page that follows all the rules or uses a similar structure to what the experts are doing, but it sounds nothing like them! Not only is this ineffective, but it doesn’t feel good for you OR your audience. If you don’t love your sales page, talking about your offer and promoting your sales page isn’t going to feel great either. And that makes it a whole lot harder to make sales and hit your goals than it needs to be! That’s why I created the Savvy Sales Page Copy System, to help you write a sales page that actually sounds like you and that you’re excited to share with your audience! When you feel great about your sales page, that energy is going to shine through every time you talk about your offer. The Savvy Sales Page Copy System is valued at $859, but I’m offering it for just $27 for the next few days. For something that can totally transform the way you show up and sell in your business, that’s a no brainer! That might sound like a big promise, but having a sales page you feel confident about, has a knock-on effect that’s hard to put into words (even for a copywriter! 🙈) until you experience it for yourself. Don’t believe me? Swipe through and check out what others have to say! And then come and join us inside Savvy Sales Page copy for just $27 before the price goes up! savvysalespagecopy.com (link in bio)
    I’ve never offered ANYTHING for this price befor I’ve never offered ANYTHING for this price before! 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now’s your chance to grab my sales page secrets for just $27!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I had no plans to do a Black Friday sale…. But after months of working on a new offer, I just happened to have everything ready this week, so I thought, WHY NOT?!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Savvy Sales Page Copy is the last course you’ll ever need to buy to finally be able to write sales pages for your business that sell AND sound like you!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ll be honest, it’s not easy to teach someone how to write a sales page. Sure, the basic structure of a sales page is pretty straightforward, but what really makes a sales page stand out and convert are the personal touches that make it unique to YOU. A plug and play template that makes you sound like everyone else is NOT going to do the trick. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So I’ve spent the last few months working with a learning designer to take the exact process I use to write personalized, custom sales pages for my 6 and 7 figure clients and turn it into a simple 4-step system that ANYONE can follow to write a high-converting sales page that actually sounds like you. No copywriting experience required!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And right now I’m practically GIVING it away for just $27! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything included inside Savvy Sales Page Copy is easily worth over $800, but for the next few days, you can get it for just $27.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Check it out at savvysalespagecopy.com! (Link in bio)
    Snag my sales page writing secrets for just $27!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know you’re already being bombarded with Black Friday deals, but this is one you won’t want to miss! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’ve ever felt like your only options were to pay thousands of dollars to have a copywriter write your sales page for you, or spend hours trying to write it completely on your own, that ends today!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve taken my exact process that I use to write sales pages for my 6 and 7 figure clients and turned it into a step-by-step system that ANYONE can follow to write a sales page that sells AND sounds like you. No copywriting experience required!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Savvy Sales Page Copy is a simple 4-step copywriting system complete with bite-sized video lessons, templates, and swipe files to help you quickly write a sales page that sells AND sounds like you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The resources packed inside of this program are seriously bananas. The total value of everything included is over $800, and I could easily sell it for around $197. But I know how many online business owners struggle to write sales copy, and this is often a hurdle that keeps them gaining traction with their offers and succeeding in their businesses. So I’m making it super affordable and offering it to you for just $27!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Hurry because the price is going up soon! Join us at savvysalespagecopy.com! (Link in bio)
    Most people won't read your entire sales page, but Most people won't read your entire sales page, but you still need one anyways! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A sales page is about giving people all the information they need about your offer all in one place. And everyone has different priorities when deciding if an offer is right for them.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your job as an online business owner is to anticipate what info your ideal clients (plural!) need and make sure that info can be found on your sales page. - Remember, your ideal clients are real, unique, individuals and they all have different buying behaviours.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This means most people will read your sales page in the way that works best for them to find the information THEY need in order to feel great about purchasing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They may skim through to get the gist of what your offer is about, they may jump around and only read the sections that are interesting to them, or they may come back to your sales page multiple times, paying closer attention to detail as they get closer to the decision to purchase. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is why it’s so important to make sure you include lots of descriptive headers and break up your sales page copy so that people can easily find the sections that are most relevant to them. It also helps them get the main points of your offer even if they ONLY read the headlines!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Leave a 🔥 below if this has helped you rethink the way you approach sales pages!
    You don't always NEED a sales page for every offer You don't always NEED a sales page for every offer you sell.⠀⠀⠀⠀⠀⠀⠀⠀⠀ (But you might want one anyways)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can get away with not having a sales page for:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Done-For-You Services⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ 1:1 Coaching Services⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Group Programs ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Masterminds⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ High-Ticket Offers⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These offers often involve a discovery call, an application process, or some other type of conversation with potential clients before making the sale. And you can answer the questions or address the concerns that would be covered on a sales page throughout that process. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you enjoy having these conversations with every potential client, and you're making plenty of sales this way, you probably don't need a sales page. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But, if you'd like to stop getting on calls with every potential client, or answering the same questions in your DMs over and over, or start booking MORE calls with better-fit clients, a sales page would help with that.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sales pages help your people get all the information about your offer in one place, so instead of getting DMs with questions, you're getting DMs from people who already want to work with you. And those who are shyer or more skeptical, but still 100% perfect fit potential clients, are more likely to book a call when they can get to know you and your offer through your sales page first.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you have a sales page for your high-ticket or 1:1 offers?

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