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Elli Runkles
Elli Runkles

Sales + Launch Copywriting

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Sales Page Checklist:


the 10 must-have sections to

 include on your sales page



In this free guide, you’ll get a checklist of the 10 must-have sections to include in your high-converting sales page, + explanations, tips, and steps to take before you even start writing to help you get the best results.

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    Instagram post 17919587761454883 A huge part of making sales comes down to how you handle objections.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There will ALWAYS be objections that come up when people think about buying from you, whether you sell a low ticket digital product, a mid-priced course, or high-ticket service. We all need to know how to deal with objections in order to make the sale.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But most of the advice and information out there about how to do this is, quite frankly, patronizing, patriarchal bullsh*t. You don’t need to help your potential clients “find the money” to work with you. You don’t need to use fear-based tactics to scare people into buying from you. And you certainly don’t need to encourage people to go into debt to afford your services.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But you DO need to understand what objections your people have to purchasing from you (and it goes WAY beyond "time and money” even if that’s what they’re telling you). You also need a plan for how to address those objections so people feel so excited about what you’re offering that they’ll find the money themselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ll be going live in my Facebook Group to talk about how to handle objections *ethically* so you can make the sales without feeling like you need to take a shower afterwards.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be sure to join the Launch Confidence Facebook Community at ellirunkles.com/fbgroup (link in bio!) so you don't miss it! I'll be answering your questions live!
    Instagram post 17860885208110119 Indecision is much more harmful than making the "wrong" decision.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My clients are CONSTANTLY asking me questions like:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨"Do you think I should do X or should I do Y?"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨"What software should I use for [FILL IN THE BLANK]? There are so many options!"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨"Which of these (minor) sentences in this email do you think will convert better?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to know what my answer usually is? IT DOESN'T MATTER. 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Seriously, we get so caught up in making decisions that ultimately have very little impact on our results, and it is holding you back.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As entrepreneurs, we're making decisions all day every day, and if we're being really honest, what we choose to do isn't nearly as important as just making a decision and moving forward.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It might seem like a good idea to do your due diligence and research all the different options before making a decision, but in all honesty, there are infinite paths to success in online business. If you have two (or more) good options in front of you and you're struggling to decide which is best, just pick one and move on.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You'll be able to move forward a lot more quickly, and if you decide later on that you're not happy with your choice, you can always change your mind. I promise it will be okay. 😘
    Instagram post 18103614106197025 Registration is officially OPEN for Sell With a Summit: Course Creator Edition! This summit was created to help you reach your biggest course launch yet - while boosting your expert status and gathering a community of raving fans who are ready to buy your course. We’ve got 25+ incredible speakers with topics ranging from choosing a profitable summit theme to making your summit launch stress free and everything in between. I’m speaking on increasing your summit attendance + engagement with a summit welcome sequence, and I hope I’ll see you there. The summit kicks off on September 14th and it’s going to be 5 action-packed days that you won’t want to miss. Day 5 is going to be extra amazing because it’s full of live sessions designed specifically to help you put what you’ve learned into action! Click the link in my bio to learn more and get your free ticket!
    Instagram post 17889795028645580 If you've ever asked yourself "is anyone even going to read all this" when writing a sales page, listen up!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's true that very, very few people are going to read your sales page all the way through from top to bottom. But that doesn't mean you don't need all that information or that writing a long-form sales page is a waste of time! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The purpose of your sales page is NOT to provide people with interesting reading material to read word for word. It's to give them the information they need to feel good about buying from you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And that information will be different for everyone. People will skim, they'll jump around, they'll skip to the sections they're interested in reading so that they can get the information they need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The LAST thing you want is for someone to scan through your entire sales page looking for the info they need to feel great about buying your offer and not be able to find it. This is why sales pages are so long. Not because everyone is going to read the whole thing, but because everyone has different buying behaviours. The long-form sales page format gives you an opportunity to address all the details, benefits, objections and questions related to your offer so that EVERYONE can find the information they need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What questions do you have about writing sales pages?
    Instagram post 17856349886151128 You've probably heard you need to send a lot of emails during your launch, and if you're like most business owners, you may be thinking...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "But I don't want to annoy people!" ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Isn't this going to make people unsubscribe?"⠀⠀⠀⠀⠀⠀⠀⠀⠀ "That sounds like A LOT of emails to write."⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I get it but if you're not sending multiple emails during your launch (typically 1 email every day, and then 2-3 emails on your cart close day), you're missing out on sales.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yes, you may get unsubscribes, but they were taking up space on your list (that you're paying for) and were never going to buy from you anyways. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, why send so many emails during your launch? A few reasons:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Many people on your list will only open a few of your emails during your launch. You can't be certain what's going to resonate, and you can't predict your individual subscribers' moods when they see your emails. They may be interested in your offer, but your email catches them at a bad time, and they don't even open it. Sending multiple emails gives you multiple chances to grab their attention.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Different people will be drawn to different benefits + features of your offer. When you send multiple emails, you have an opportunity to hone in on the many different reasons someone might want your offer. Your launch emails allow you to present your offer from multiple angles, which increases the number of people your offer will resonate with.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. People need to hear about an offer multiple times for it to sinks in. You never know which of your emails will get someone "over the line" and pique their interest enough to go to your sales page and check out your offer.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Unsure how to go about writing your launch emails so that they convert? Send me a DM and let's chat about it!

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