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Elli Runkles
Elli Runkles

Sales + Launch Copywriting

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Sales Page Checklist:


the 10 must-have sections to

 include on your sales page



In this free guide, you’ll get a checklist of the 10 must-have sections to include in your high-converting sales page, + explanations, tips, and steps to take before you even start writing to help you get the best results.

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    Instagram post 17853433823047125 Do you know where your clients are coming from? Like, do you really know? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You spend so much time marketing your businesses, from social media, email, blogging, and podcasting, to networking, “Facebook-group-ing” (you know what I’m talking about), and collaborating with other businesses. But do you know which of the things are actually leading to clients and sales? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ All of these examples can get work to get you clients. All of them done AT THE SAME TIME, without knowing which is creating the results is a recipe for disaster (and a lot of wasted time).⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My advice? Figure out what’s working for you now, and focus all of your marketing efforts on growing that area.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Most of your sales coming through email? Focus all of your other marketing efforts on growing your email list. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your clients are coming primarily through referrals? Focus your marketing on strengthening the relationships you have with your referrals and the potential clients they send your way.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Struggling to figure out how to do this? Send me a DM and let’s talk through it together! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ * ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #2020businessplan #bizgrowth #makethatmoneyhoney #onlinebizcoach #idealclient #onlinebizmarketing #shemeansbusiness2020 #bizchicks #professionalnetwork #businessbabescollective #businesscoachingforwomen #businessbydesign #growyourbiz #businesshacks #9tothrive #savvybusinesschicks
    Instagram post 17856387361957343 These last few months have taught me the value of SLOWING DOWN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For way too long we’ve lived in a society that’s obsessed with production. The message we hear over and over again tells us that doing more, creating more, producing more is the way to succeed. 🛑⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a message that worked really well to get us to work harder because we believed that our worth was tied to how much we produced. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In fact, it worked so well that most of us believed it on a subconscious level and brought it into the businesses we created to escape the 9-5 workhorse in the first place. 🙅‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⚡ But as an entrepreneur, focusing on quantity over quality can get you in trouble. The value we bring to the table comes from our original ideas. Whether you’re coming up with custom ideas for your clients, or you’re selling your original ideas in a course or digital product, quality is a lot more important than how much you create.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So WHY, when it comes to marketing, do we think that creating MORE content is going to lead to success?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Creating quality content requires slowing down, focusing on your goals, and getting to know the people you’re creating content for in the first place. This will help you uncover your unique messaging that speaks to your ideal clients and shows them that YOU have something worth paying for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you like the idea of spending LESS time creating content so you can focus on getting more bang for your buck on each content piece you create, send me a 🔥 and we can hash out a strategy in the DMs!⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ * ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #workremote #onlinebizcoach #9tothrive #onlinebizmarketing #girlbossinspo #femaleentrepreneurlife #womeninfocus #bizchicks #businessbabescollective #womenwithaplan #shemeansbusiness2020 #femaleceos #thisgirlmeansbusiness #bizgrowth #businesswithheart #shemeansbusiness2020 #businesscoachingforwomen #businessbydesign #growyourbiz #businesshacks
    Instagram post 18102745552134329 You’re probably creating too much content. 🙈⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ever feel like you’re churning out content week after week without seeing many results?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Even business owners who’ve been in the game for a while get frustrated because they’re following all the advice about creating original content for their blog each week, posting to social media every day, doing live streams, and showing up day in and day out sharing content around their area of expertise, and it’s not bringing in sales. 😬⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At least, not nearly as many sales as it should when you think about how much time you spend creating all that content for your business week after week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your time is so precious, and as an entrepreneur, it doesn’t make sense to spend your valuable time on tasks in your business that aren’t creating results. Content creation plays a big role in attracting and converting clients, but you’re probably creating too much of it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💡 A handful of really good content pieces that communicate your original ideas, show what makes you unique from others in your industry, and help your ideal clients feel seen and heard will go a LOT further than 100 blog posts that you churn out without intention in order to stay ahead of the content creation rat race.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Leave a 🎉 in the comments if you’re ready to embrace quality over quantity content!⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ * ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #contentmarketingagency #contentmarketing101 #contentstrategytips #contentplanningcompany #contentwriters #contentqueen #digitalmarketingexperts #marketingconsulting #smallbizmarketing #onlinebizmarketing #thecontentlady #contentplanningcompany #launchstrategy #girlbossinspo #femaleentrepreneurlife #savvybusinesschicks #womeninfocus #bizchicks
    Instagram post 17935621804370769 If you could wave a magic want and have the business of your dreams, what would it look like? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ * ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativebusiness #creativeentrepreneur #copywriting #smallbusinessowner #femaleentrepreneur #savvybusinessowner #communityovercompetition #solopreneur #growyourbusiness #hustlewithease #makeithappen #bigmagic #liveauthentic
    Instagram post 18105993586186045 Sometimes the things we THINK we should be focusing on are actually distractions that allow us to avoid doing the scary things that will ACTUALLY make an impact. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Where are you focusing to grow your business?⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ * #creativeentrepreneur #femaleentrepreneur #creativelifehappylife #creativebusiness #creativeatheart #tnchustler #solopreneur #sayyestosuccess #communityovercompetition #risingtidesociety #theeverygirl #createcultivate #flashesofdelight #hustlewithease #laptoplifestyle #contentstrategist #copywriter #freelancecopywriter

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