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Elli Runkles
Elli Runkles

Sales + Launch Copywriting

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Sales Page Checklist:


the 10 must-have sections to

 include on your sales page



In this free guide, you’ll get a checklist of the 10 must-have sections to include in your high-converting sales page, + explanations, tips, and steps to take before you even start writing to help you get the best results.

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    🤯 There is a reason they call it a launch rolle 🤯 There is a reason they call it a launch roller coaster! 🎢 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’ve ever launched a new offer, you know there are lots of ups and downs in the launch process. The build-up to a launch is super high energy. There’s so much to do and prepare ahead of time, lots of nerves and excitement during your webinar, challenge, or training series, and then you open the doors… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ From all the marketing chatter you hear online, it’s easy to assume that opening your cart will be like opening the floodgates and the sales will start rolling in. But more often than not, you end up with a slow trickle of sales, and launching feels a little…anticlimactic. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The truth is, in almost all cases, it takes time (i.e. several launches) to work up to those 5 and 6 figure launches you dream of. We know that there’s no such thing as overnight success, and the same is true with your launches.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So if you’re feeling a bit discouraged after your last launch, or you’re planning for your first one and want to set realistic goals, you won’t want to miss the training I'm doing in my FREE Launch Confidence Facebook Group this week! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'll be talking about:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅How to ride the emotional launch roller coster without pulling your hair out.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅Realistic launch goals, metrics, and conversion rates that matter during your launch.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅What to do DURING your launch to increase sales even if it feels like you’re talking to crickets.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The FB live training is happening today (Wednesday) at 11:00 AM EST. Join us live or catch the replay 👉🏽 ellirunkles.com/fbgroup or the link in my bio!
    A huge part of making sales comes down to how you A huge part of making sales comes down to how you handle objections.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There will ALWAYS be objections that come up when people think about buying from you, whether you sell a low ticket digital product, a mid-priced course, or high-ticket service. We all need to know how to deal with objections in order to make the sale.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But most of the advice and information out there about how to do this is, quite frankly, patronizing, patriarchal bullsh*t. You don’t need to help your potential clients “find the money” to work with you. You don’t need to use fear-based tactics to scare people into buying from you. And you certainly don’t need to encourage people to go into debt to afford your services.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But you DO need to understand what objections your people have to purchasing from you (and it goes WAY beyond "time and money” even if that’s what they’re telling you). You also need a plan for how to address those objections so people feel so excited about what you’re offering that they’ll find the money themselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ll be going live in my Facebook Group to talk about how to handle objections *ethically* so you can make the sales without feeling like you need to take a shower afterwards.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be sure to join the Launch Confidence Facebook Community at ellirunkles.com/fbgroup (link in bio!) so you don't miss it! I'll be answering your questions live!
    Indecision is much more harmful than making the "w Indecision is much more harmful than making the "wrong" decision.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My clients are CONSTANTLY asking me questions like:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨"Do you think I should do X or should I do Y?"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨"What software should I use for [FILL IN THE BLANK]? There are so many options!"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨"Which of these (minor) sentences in this email do you think will convert better?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to know what my answer usually is? IT DOESN'T MATTER. 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Seriously, we get so caught up in making decisions that ultimately have very little impact on our results, and it is holding you back.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As entrepreneurs, we're making decisions all day every day, and if we're being really honest, what we choose to do isn't nearly as important as just making a decision and moving forward.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It might seem like a good idea to do your due diligence and research all the different options before making a decision, but in all honesty, there are infinite paths to success in online business. If you have two (or more) good options in front of you and you're struggling to decide which is best, just pick one and move on.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You'll be able to move forward a lot more quickly, and if you decide later on that you're not happy with your choice, you can always change your mind. I promise it will be okay. 😘
    Registration is officially OPEN for Sell With a Su Registration is officially OPEN for Sell With a Summit: Course Creator Edition! This summit was created to help you reach your biggest course launch yet - while boosting your expert status and gathering a community of raving fans who are ready to buy your course. We’ve got 25+ incredible speakers with topics ranging from choosing a profitable summit theme to making your summit launch stress free and everything in between. I’m speaking on increasing your summit attendance + engagement with a summit welcome sequence, and I hope I’ll see you there. The summit kicks off on September 14th and it’s going to be 5 action-packed days that you won’t want to miss. Day 5 is going to be extra amazing because it’s full of live sessions designed specifically to help you put what you’ve learned into action! Click the link in my bio to learn more and get your free ticket!
    If you've ever asked yourself "is anyone even goin If you've ever asked yourself "is anyone even going to read all this" when writing a sales page, listen up!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's true that very, very few people are going to read your sales page all the way through from top to bottom. But that doesn't mean you don't need all that information or that writing a long-form sales page is a waste of time! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The purpose of your sales page is NOT to provide people with interesting reading material to read word for word. It's to give them the information they need to feel good about buying from you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And that information will be different for everyone. People will skim, they'll jump around, they'll skip to the sections they're interested in reading so that they can get the information they need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The LAST thing you want is for someone to scan through your entire sales page looking for the info they need to feel great about buying your offer and not be able to find it. This is why sales pages are so long. Not because everyone is going to read the whole thing, but because everyone has different buying behaviours. The long-form sales page format gives you an opportunity to address all the details, benefits, objections and questions related to your offer so that EVERYONE can find the information they need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What questions do you have about writing sales pages?

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