Gone silent with your content as of late? Not sure how to regain momentum and gracefully get back on the content wagon? This post is for you!
I wholeheartedly believe that consistently putting out strategic, valuable content is the #1 best way to build an audience of ideal clients who are ready to work with you. But sometimes, you need to take a break from content creation. Whether you intentionally decided to take time off from creating content, or… You couldn’t find the time to create new content one week, then that turned into 2, then 3… Then all of the sudden it’s been months since you last wrote a new blog post or emailed your list or posted on Instagram, and you’re really not sure what happened or where the time went. Sound familiar? It happens to the best of us! I have definitely been there, and once you make that realization and decide it’s time to get back on track with content the next question is… now what?
#1. Acknowledge your absence.
I recommend that you start your content comeback by acknowledging your absence to your audience. It’s so important to let them know why you’ve gone silent. Whether your answer is just… “life happened”, or you’ve been busy working on some exciting client projects, or you stepped away from the business completely to focus on other priorities – Whatever the case may be, your audience will be understanding, but they’ll also be curious and want to know what you’ve been up to. So tell them! Let them know where you’ve been and don’t try to dance around the fact that they haven’t heard from you in a while.
When you show up for the first time in a while, there’s also a chance that some people in your audience won’t recognize your name when it shows up on their feed or in their inbox for the first time in a while. It would probably be a good idea to do a little re-introduction of what you do, how you help your clients, and what type of content your audience can expect from you. Now on the topic of your followers no longer recognizing your name or remembering who you are, my next tip is to ignore the unsubscribers.
#2.Ignore the Unsubscribers
Don’t let the idea that people might unsubscribe or unfollow when you start putting out content again for the first time in awhile deter you from showing up. But it’s definitely possible that some people won’t remember following you in the first place or they’ll be at a different place entirely and no longer need what you have to offer. A few unsubscribes or unfollows is to be expected, and that is totally fine. It says nothing about you whether or not you should continue showing up, (because you definitely should).
The response you get when you make your reintroduction will almost definitely be overall positive. Most people in your audience will be excited to see that you’re back. So instead of worrying about the handful of people who will unsubscribe when they see your name in their inbox for the first time in a while, focus on all the people in your audience who do need what you have to offer and are interested in what you have to say. And remember that by showing up and putting out content again, you get to better support the people you’re showing up for in the first place.
#3. Get a head start on your content calendar.
My final tip when making a content comeback is to get ahead of your content calendar beforehand. Trust me, this will make your life so much easier as you ease back into creating content on a regular basis!
If you’re out of the habit of creating content, it may take you a little bit longer to get back into the swing of things than you expected. When you show up for your audience again for the first time in a while, you want to make sure that you’re prepared to show up regularly for a while now that you’re back. I recommend that you create about a month’s worth of content before sending out that first “Comeback” email or making that reintroduction post on Instagram. This way, you’ll be you’re starting ahead, rather than getting right back into the habit of scurrying to get new content out each week. Your audience hasn’t heard from you in a while anyway, so why not take advantage of that to give yourself some grace and some breathing room that will help you keep putting out content on a regular basis moving forward.
If you want to learn more about how you can use content to attract and convert ideal clients, you won’t want to miss my brand new 3-Part Training Series starting next week where I’ll be teaching you exactly what you need to do in order to conquer your content strategy to attract and convert ideal clients with ease. This live training series is totally free and it kicks off on February 18th, so be sure to sign up for the training series at ellirunkles.com/training so you don’t miss out when we get started on Tuesday!