Are you growing your following on social media and getting likes and comments on your content, but it’s not leading to any real business results like clients and sales? If that sounds like you, this post is for you because in this post I’m sharing the biggest mistakes I see online business owners making that could be keeping your content from leading to sales.
If you struggle to see concrete business results from the content that I know you spend plenty of time and energy creating, you are not alone, my friend. So many online business owners struggle with this. Today I’m sharing the top mistakes that I see business owners making so that you can learn from them and start seeing better conversions from your content.
Mistake #1: Your Content Has Nothing to do with Your Paid Offers.
As a business owner trying to make sales in your business, the purpose of creating content is to prime potential clients and your audience to make the decision to work with or buy from you. If your content isn’t doing that, it’s a waste of your time. You’ve probably heard of the marketing concept of the Know, Like, Trust Factor, and you need all three of these elements in order to lead your audience toward the decision to work with you. A lot of the fun and purely personal engaging content that you create can help you to build the “Know” and “Like” part of Know, Like, and Trust. But unless you’re consistently putting out content that positions you as an expert and helps your ideal clients or your potential clients see that you know what you’re talking about and are able to help them, you’re never going to get the “Trust” part of the Know, Like, Trust factor that is KEY for getting your content to convert.
Mistake #2: You’re Not Leading People Toward Your Paid Offers.
Maybe you are creating content that’s related to your services and you’re showing yourself as an expert through your content. But it’s not enough to just put your content out there and hope for the best. Very rarely will someone see one of your posts giving a tip or advice around your area of expertise, and then take the initiative and reach out to ask about how they can become a client. They aren’t going to go to your website to check out your products or services unless YOU intentionally lead them there. There are many different ways you can do this, but if you don’t tell people where you want them to go or what do you want them to do next in order to become a client, you’re going to struggle to see any results from the content you create. This is why it’s so important to include calls to action that lead people toward your sales page, email opt in page, or other landing pages where they can learn more about working with you.
Mistake #3: Your Landing Pages aren’t Enticing People to Take Action.
If you have mistakes #1 and #2 covered: your content naturally ties into your paid offers and you’re including calls to action to lead people toward those paid offers and it’s STILL not leading to any conversions, the next place you want to look is at your landing pages. These are the pages that you’re leading people toward after consuming your free content like your sales page or email opt in page. If people are making it that far and then falling off the wagon and not taking the next steps once they get to your landing page, you want to make sure that the page you’re sending people to is enticing them to take action. So make sure that your landing pages give clear and specific information and encourage people to take the NEXT action towards the decision to work with you.
If you want to learn some concrete strategies that will help you fix these mistakes and make sure that the content you create and the landing pages you send people to are actually working to bring you clients and sales,watch my free masterclass, How to Create Content with Purpose to Attract and Convert Ideal Clients.
This masterclass is totally free and it’s going to walk you through my step-by-step system for building a content strategy that gets people to take action and become clients and customers.