If content marketing feels like a struggle for you, you are so not alone. As a conversion-focused content strategist, I can’t tell you how many conversations I’ve had with business owners who are struggling to make content marketing work for them. In this post, I’m talking about why content is such a struggle for so many business owners and the #1 thing that is standing in the way of your content marketing success.
But before we dive in, I have to let you know about my Free 3-Part Training Series that kicks off TODAY, February 18th at 12:00 PM EST where I’m teaching exactly what you need to do to conquer content strategy to attract and convert ideal clients with ease. If that time has already passed when you’re reading this, you can catch the training replay and then join us for the remaining 2 training sessions when you sign up at ellirunkles.com/training.
Now that you’re all signed up for the training, let’s continue and talk about the #1 thing standing in the way of your content marketing success.
The #1 thing standing in the way of your content marketing success: Commitment
Now, please don’t get offended or upset with me because I know that you are committed to your business success. You’re working hard every day to get the results you want in your business, and I know you’re willing to do hard things in order to achieve your goals. What I’m talking about here is your commitment to sticking to a content strategy long enough to see the results.
In our crowded online space, you’re having so many ideas and new marketing strategies thrown at you from all different angles all the time. It’s really tempting to try every new idea or strategy once, and then if it doesn’t bring results right away, move on to trying the next thing. There are so many strategies out there that can grow your business to 5k months, 5-figure months, 6 or 7 figure years – whatever your goal is. The key is choosing just 1 or 2 things to focus on, and committing to doing the work consistently in order to get the results you want. I wholeheartedly believe that when you start implementing a content strategy that is designed around your specific business goals, and you commit to following it for the long term, it will get you to the results that you want, but you can’t just dip your toes in the water and get results.
You can’t just dip your toes in the water.
This is the biggest mistake I see people making with content marketing in our online industry. They say, “I tried blogging and it didn’t work for me.” Or “social media is a waste of time because it hasn’t worked to bring me any clients yet.” The truth is, blogging every now and again probably isn’t going to lead to many clients. Even blogging consistently for… a month or two before giving up because it hasn’t led to any results yet, is not long enough to see results. In fact, after you’ve been consistent with content for a month or to this is when it’s critical to keep going.
Content Marketing is a long game.
Content marketing results come from consistently following a strategy designed around your business goals over a long period of time. Notice I didn’t say blogging consistently, or posting on social media consistently, but it’s about following a STRATEGY consistently. Simply showing up is not necessarily going to lead to any clients. It’s about showing up in a strategic way, week after week after week, and committing to your strategy long enough to see the results.
We are talking all about what an effective content strategy looks like and how you can start using content to attract and convert ideal clients in the 3-part training series that kicks off TODAY February 18th at 12:00 PM EST where I’ll be teaching this first training live. Be sure to sign up at ellirunkles.com/training even if you’re watching this later, you can still catch the replay and join us for the remaining trainings.