Sales + Launch Copywriting
You may have heard me or others who are challenging the status quo of manipulative sales and marketing techniques use the term “bro-marketer” before. Because of the circles I run in, the term bro-marketer feels like a pretty run-of-the-mill phrase that doesn’t need much of an explanation. But every now and then, I get a […]
Sometimes entrepreneurship feels like a crash-course in personal development. For better or worse, it can start to feel like a constant stream of always striving, always improving, always learning and understanding ourselves better. For the last few months, one of my big focuses has been self-trust. It sounds like a simple concept, but the more I’ve […]
So, you have a brand-new product ready to launch! Every last detail has been polished and refined and you couldn’t be more excited. As your excitement builds, however, so does your anxiety, as you feel yourself in the rush to finalize your launch plan, write your sales page, create your webinar slides and schedule your […]
I keep hearing from so many business owners who are unsure of how to approach selling during this time. In the early days of this crisis, many people were asking, “Is it ok to keep selling?” and I think the answer from our industry has been a resounding YES. Those of us that can keep […]
Social proof in the form of testimonials is one of the fastest and most effective ways to build credibility with your potential customers. But getting your clients to take the time to write out a testimonial can sometimes feel like pulling teeth. It’s so frustrating to ask a client for a testimonial and hear nothing […]
There are a lot of strategies out there that will help you to build up a loyal audience of ideal clients who are ready to buy from you on a regular basis. But most of those strategies take time to set up, and even MORE time to start bringing in results. You don’t always have […]
Have you ever had that awkward moment when you get on a sales call with a potential client only to realize that it’s not going to go anywhere? Whether the person you’re talking to doesn’t value or understand the work you do, aren’t at a stage where they’re ready to work with you, or are […]
If you’re anything like me, you started your business because you wanted more freedom and you didn’t want to be stuck in a job that controls your life. But for most entrepreneurs what happens is the exact opposite. We build businesses that are so near and dear to us, that it’s easy to get sucked […]
If content marketing feels like a struggle for you, you are so not alone. As a conversion-focused content strategist, I can’t tell you how many conversations I’ve had with business owners who are struggling to make content marketing work for them. In this post, I’m talking about why content is such a struggle for so […]
Gone silent with your content as of late? Not sure how to regain momentum and gracefully get back on the content wagon? This post is for you! I wholeheartedly believe that consistently putting out strategic, valuable content is the #1 best way to build an audience of ideal clients who are ready to work with […]