Why Specific ALWAYS Beats Vague When it Comes to Your Sales Copy

I’ve been reading a whole lotta sales copy over the last few weeks. I keep seeing a common trend that could be the reason your sales page isn’t getting traction and leading to sales like you’d hoped:  Generalizations and vague descriptions. The more sales pages I read, from working on client sales copy, to reviewing […]

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How to Write a Killer Email Sequence for Your Next Launch

If you’ve been in the online business space long, you’ve undoubtedly been given the advice that you need to grow your email list. While I do agree with this, I think there’s way too much emphasis on getting subscribers onto your list. There’s not a lot of talk on what to DO with that list […]

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