There are a lot of strategies out there that will help you to build up a loyal audience of ideal clients who are ready to buy from you on a regular basis. But most of those strategies take time to set up, and even MORE time to start bringing in results. You don’t always have that time to wait. Sometimes you need to sign a new client THIS week or you’re going to be in trouble.
We’ve all been there at one point or another. The tips I have for you this week will help you to sign your next client and get some cash flow coming into your business quickly. These strategies may not be 100% sustainable for the long run, but they can give you some wiggle room so you can focus on building up a consistent sales-generating system over time.
Once you’ve learned all 4 of these strategies that will help you sign a new client this week, be sure to let me know in the comments which one you’re going to try!
#1: Reach out to past clients.
If you’re in a pinch and you need to sign a new client soon, the best way to do that, hands down, is by reaching out to past clients. Your past clients will be your hottest leads because you’ve already established the Know, Like, and Trust factor with them, AND established that they have a need for your services. It’s a win, win. I recommend looking back at your past client list, and getting in touch with them to let them know your availability in your schedule if they need more of your services. You’d be surprised how many of your past clients would like to become repeat clients, and they don’t even know it yet. Even if they don’t have a need for your services right now, they may be able to point you toward someone who does.
#2: Ask for Referrals
This is another great way to generate new clients quickly, and it works really well paired with strategy #1. But you’re not confined to only asking for referrals from past clients.
What I love about this strategy is that it can help you sign a new client quickly, even if you’re looking for your VERY FIRST CLIENT. If you’ve worked with clients in the past, asking them for referrals is a great place to start, but you can also reach out to friends, family, other contacts in your network to ask for your referrals. You can let them know about your services, how you work with clients, and ask if they know anyone who would benefit from it. You might feel a little bit nervous about reaching out to your network, but I promise people will be more receptive to helping out than you might think. And the worst that can happen is that they say no.
Disclaimer: These next 2 strategies I have for you may work better if you have a little bit of an audience built up on social media or through an email list, but even if you don’t, you can use them in tandem with the first 2 and see really positive results.
#3: Run a promotion on one of your offers.
There are a few different ways to do a promotion, so get creative here! The idea with this strategy is to run a limited-time promotion that will incentivize potential clients to take action to work with you NOW so they don’t miss out on a deal. One way to do this is by offering a discounted price on one of your services for a limited time. If you don’t like the idea of discounting, you could add an additional incentive like a bonus that goes along with your offer instead. However you decide to do it, be sure to include a deadline when your promotion will end, to encourage people to purchase within your set time frame.
You can share this promotion with your audience if you have one, or simply reach out to your contacts and past clients individually to let them know about it.
#4: Create a one-time service you don’t typically offer.
Another great way to generate new clients quickly is to add on a temporary service that you don’t typically offer. You may have heard of this strategy referred to as a pop-up offer or a cash-injection offer, but the idea is to generate revenue quickly by offering something that goes against the norm.
For example, If you’re a copywriter, and you typically sell full-blown website copy packages, a one-time offer for you could be a Website Copy Audit where you review a client’s copy and give them suggestions at a lower price than your copywriting packages.
If you’re a life coach or a health coach, and you typically work with clients for 3 or 6 months at a time, you could offer a one-time, one-off coaching session and make some money from clients who aren’t quite ready to commit to your full package.
These one-time offers will help you to get a client who may not be a good fit for your bigger packages, but it can also help to warm these new clients up to your higher-priced packages when they’re ready for them. That means not only will these one-time offers help you sign a client quickly, they can bring longer-term results as well.
Now I want to hear from you! Let me know in the comments what you do, and which of these strategies you’re going to use to sign your next client THIS WEEK.